Category Archives: Uncategorized

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Leadership: Read Between The Lines

Category : Uncategorized


I am sure you have heard from SEO Blog posts or other platforms that, “a chain is only as strong as its weakest link”. Similarly, an establishment, a company or an organization is only as strong or efficient in carrying out its mandate as the feeblest person.

Which brings us to the question. Does the position of this weak link matter? You can take a seo class in nyc because seo training is one way to figure out the answer. Or you could read on, because it is one thing to have a weak follower but what if the weakness lies in the leading link? I leave you to ponder that.

A leader, being the one tasked to make decisions albeit in consultation with other members, should work twice as hard to ensure that his integrity, boldness and commitment to the cause is never questioned. Successful companies like and Fox Pest Control always pride themselves in having sound leaders who are not afraid to make decisions to drive their organizations forward, though unpopular to some of the people.

A very important quality of a leader and one that is the main subject of this post is reading between the lines. People will smile with you in one instance, probably while seeking for promotions and favors, and then backbite you in another. Ensuring that you remain unwavered in a constantly changing environment could be a key defining factor as to how long you can last at the helm.  Always keep in mind that leadership positions are very sensitive and mistakes done by leaders can have consequences that transcend generations. You only need to look at history to know this.

The importance of your followers or rather ‘the guys on the ground’ should not be underestimated since, for all the strength of the leaders, it is these guys, be it that real estate website builder who patiently interacts with the client till all their website needs are met or that exterminator who does not rest until all the pests are eradicated that carry the values of the organization and what it stands for to the people. These guys act as the brand ambassadors of the organization and any leader of note and one who knows how to read in between the lines will always work to ensure that they are the most motivated members of the entire team. If the partnership with BrightEdge to market your company’s latest innovation results in unprecedented success, sharing the glory with your subjects may look, in hindsight, as if it is lowering yourself but it could be that magic wand that boosts you and your organization, propelling you higher.

Another important thing is identifying the profiles of your followers and adjusting your leadership style accordingly. Some people are happy when you are always around to guide them and all but others would appreciate it if when you give them a task, you actually step back and let them do it with minimum supervision.


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Qualities of a good leader

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As you bracing yourself to attend future Leadercast events, it is worth pondering and meditating on what it is that makes a good leader. Is it the following? Is it the celebrity status? Is it all the money in the world inside one of many expensive money clips? Is it the good visibility on every SEO blog? Really, what makes a good leader?

What is for sure is that it takes much more than heading a family reunion planning activity or even being the brain behind the best real estate website design team to be a leader. To be honest, sometimes you don’t even need to be in any position of influence to lead. Here we look at a few qualities that every good leader should possess.


Leadership is all about making selfless decisions for the greater good and ensuring that these decisions remain un-compromised. If all you are interested in is how much you can earn from your SEO Company rather than the general good of everyone involved, then as high ranking as you might be, you are not a good leader. It’s not the car you drive, clothes your wear or a high quality business card holder that makes you a leader – it’s your selflessness.


This simply means being real and genuine, something that oofos products are known for. The opposite is fake and sadly, there is no shortage of fake leaders, these leaders are faster than cheetahs in claiming praise when the going is good but when push comes to shove, they are nowhere to be found. A good leader should never make decisions in the moment, no matter how enticing, that will render them as liars in the future. While charting a leadership path, one should always aim to write stories that they can proudly tell in the future.


It is said that the real integrity of a leader is seen when all seems lost. When all odds go against you and what you believe to be right, what do you do? Do you doubt your abilities or do you continue rallying your troops until you win the battle? Can you motivate others to not only see your point, but also to own it as their own? It is these small margins that separate the average from the best.

Focused and committed to excellence

These two qualities are never far apart in that one complements the other. Focusing in the goals at hand is the best way to attract excellence. All your charisma and confidence will only account to something if you can actually use it to accomplish the desired tasks. Before you go home, to TheInsoleStore or to other leisure activities, ensure that you have tackled the goals of the day successfully.

As a parting shot, there can never be a shortage of adjectives with which to define a good leader. However, at the end of the day, speaking is not enough. Go and act!

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Steps for hosting a successful event

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Whether it is just to catch up with long lost friends, motivate or encourage the youth in your community, raise some funds for a specific cause or even request for support as an aspiring leader, one thing that stands out is the fact that organizing an event can be just as tough as finding better value for money than what Excida offers to their customers.

Succeeding in bringing people, with their different personalities, moods and expectations to work together to make an event a success requires not only patience and dedication, but also the trust and space to let everyone bring their strengths to the table. At Chick-fil-a Leadercast, we are committed to help you host your own event by walking you through the process and providing you with event marketing materials and planning guides. Here we share a few steps that can help you host a successful event.


1.  Set some goals and create boundaries

This is the most important step as it defines what the event is all about. Is it a charitable event? Is it a fundraising, is the goal just to network? Just like insoles are important to shoes, goals are really important to an event. The advice is to set a realistic target as this will keep you motivated.

2.  Establish a formidable team

You will need people to own up to your event and to want to be part of it. Having soft skills is very important and you should aim to accommodate different personalities. Right from the doctor, the accountant, the real estate website builder, the entertainment guy and the human resource manager, they all could add something to your team. The highlight is, choose your team based on the kind of event you want to host.

3.  Identify a specific date

This is important as it allows your target audience enough time to organize their calendar and reschedule their activities be it a date, football practice, or even a spenco insoles shopping spree. Four to six months is a good timeline, but this changes based on the event.

4.  Market the event and get sponsors

Let the people know all about your event and do so in a manner that will make them want to be a part of it. Use the power of social media and other avenues to reach out to as many of your target audience as possible.

5.  Plan for logistics

People will want to come to your event if they know that their welfare is catered for and this includes things like how to get there, their safety, availability of parking etc. Ensure that this is catered for.

After the event, always remember to give credit to your team as well as a big thankyou to all those who participated, including you!